Brilliant Badass Branding Masterclass

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Brilliant Badass Branding Masterclass •

Dear Brand Owner,

Are you feeling lost in the vast sea of branding possibilities?

Are you yearning to create a strong brand personality that resonates with your audience?

Brilliant Badass Branding Masterclass is here to empower you to discover your authentic voice, find your unique style, and unleash your full branding potential.

Get ready to create a unique brand with personality & pizazz!

In this Brilliant Badass Branding Masterclass, you will step into Winnie’s 10 years of juicy insights in the creative industry and 6 years of solopreneurship running Gold & Behold.

P.S. Did you know that great branding can increase your perceived value?

Meet your Brand-splosion Mastermind, Winnie.W

Winnie's creative journey

✨ I was an Art Director in one of the top Advertising agencies but was laid off after I disclosed my depression diagnosis

✨ During my time at the agency, my ex-boss labelled me an 'underperformer', and I lost my creative confidence

✨ P.S. I was one of the top students in NAFA and have won numerous academic and industrial awards — it just doesn't make sense to be labelled as an 'underperformer'

✨ Years of self-development made me realise that my previous agency's dynamics and hierarchy had caused my depression

✨ I became a designer for Uber. Uber was acquired on my 25th birthday — hello, quarter-life crisis

✨ At 25, I became the Creative Lead at a tech company, which shut down a few months after I left

✨ I was the Content Creative Lead designing regional assets with the Content Lead to support Dan Neary, Vice President of Asia Pacific at Facebook (now Meta)

✨ I am a self-taught commercial prop and food stylist; I styled for KFC, BRAND'S Essence Of Chicken, Lee Hwa Jewellery, Carte d'or, Circles Life and FairpriceXtra

On Winnie's brand, Gold & Behold

✨ In the early days of Gold & Behold in 2017, I crafted concrete pieces from my home bathroom while struggling with depression

✨ In 2020, after having my product designs, photography, and website descriptions replicated from crafters locally and internationally, I took a 3 months break to re-centre my brand's purpose as my depression and anxiety came back

✨ Finally, in 2021, I became Singapore's First Modern Kintsugi artist and was featured in Straits Times, Zaobao and more

✨ I have since hosted workshops for Meta, Loewe, Fresh, National Museum of Singapore, various schools and hospitals

✨ At Gold & Behold, we advocate for mental wellness, healing and upcycling with over 2080 Modern Kintsugi attendees and have upcycled over 2590+ defective wares

I'm blending 10 years of experience in
advertising, designing, content creation, and styling
+ 6 years of solopreneurship into
empowering business owners!

Testimonials

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Testimonials •

  • I like Winnie's proactive energy and how she lit up when discussing branding and her creative process. And this is outside of a consulting context. Imagine how much you will get within one 🔥

    Winnie's excitement was contagious when I shared my desire to use "an extra chair" as my IG account name. She swiftly offered suggestions to amplify the concept, including finding logos, exploring creative branding ideas like upcycling chairs, and recommending compatible brands for references.

    Winnie also guided me on potential content directions. It was an exhilarating brand-storming session!

    Hazel, Life Coach @an.extra.chair

  • Winnie listened attentively to my requests and her "Brand-storm" was truly a STORM of creative ideas. I 100% highly recommend Winnie to anyone looking to elevate their brand and online presence! ❤️

    It was an incredible experience working with Winnie! Her sessions were interactive and a ball of fun, and her creative expertise and experience really shined through. The mood board we collaborated on has been instrumental in helping me create my website and Instagram page.

    Maybelle, Somatic & Mindset Coach @i.m.perfect.coaching

This is the place where your brand will flourish.